“Priding himself on sharing ‘real life snapshots’ in song, Rence conveys his personal perspective through a lens without genre.” 

– Paper

“In a way that few artists can, Rence has redefined his sound with every new release.” 

– Ones To Watch

“One artist to keep an eye on very closely …”

– Wonderland

(January 21, 2021 – Los Angeles, CA) – With nearly 50 million streams thus far and recent acclaim from PAPER MagazineFLAUNT and many more, genre-defying singer, songwriter and producer Rence is back with a new single entitled “Endless” today. Get the song HERE via Epic Records.

Locking into a head-nodding groove, finger-snaps and guitar brush up against airy synths on the track. Rence’s laidback flow gives way to an instantly chantable chorus as he once again seamlessly integrates pop, alternative, and a little bit of hip-hop into a bold bop of his own. He’s gearing up to unveil the music video next week. Be on the lookout for its imminent premiere.

Regarding “Endless, he commented, 

“This song tries to grapple with big questions about my place within the world and the universe. It attempts to come to grips with how fame and success affect someone, and how one changes over time, especially as each day begins to feel like the last. Though I started this song long ago, it was brought to conclusion during these last few months, which I have felt the most ‘endless’ period of my life so far. Months passed by both quickly and incredibly slowly, and that duality only raised more questions. Inevitably, however, the answers to these questions don’t come – the questions themselves are endless. But we keep on, determined to stick.”

Rence closed out a busy 2020 with the single “Strawberry Blonde. Inciting tastemaker praise, PAPER Magazine wrote, 

Rence conveys his personal perspective through a lens without genre,” 

and FLAUNT assured, 

Rence is in his own lane, defying the stigma that an artist has to be bound by any one genre. 

LA-based Winston House also included him in their Spotlight Series with an exclusive performance of the song. Beyond his solo success, Rence also stayed busy with a series of collabs throughout the year including tracks with Sarah Barrios, Alex Port, Chloe Lilac and Johan Lenox.

Get ready for a lot more to come from Rence in 2021 as he plans more music and other surprises.

About Rence:

Sharing real life snapshots in song, Rence magnifies his personal perspective through a genre-less palette, bordering pop, alternative, electro, indie and hip-hop all at once, yet never dipping into one for too long. He first introduced himself on the breakthrough independent project, Pink, featuring standout single “Baby Blue.” In 2019, after signing to Epic Records, he followed with the release of “Expensive” [feat. Noah Cyrus] and his major label debut EPFALL2019. In 2020, his consistent output continued with the bold and buzz-y “hate u, btw,” “Type 2,” “Tears in December,” “Sometimes Things Just Fall Apart” and “Strawberry Blonde.” Withover 50 millionstreams and counting, Rence has received acclaim from the likes of Pigeons and Planes (who named him “Best New Artist” Dec 2019), The FADER, Lyrical Lemonade, Nylon, Billboard, V Magazine, Paper, i-D, Wonderland, Flaunt and Zane Lowe. Now, he embarks on the next chapter of his career, starting with “Endless.”

Rence is one of the most promising vocalists in the music industry right now.”

– Lyrical Lemonade

Rence is in his own lane, defying the stigma that an artist has to be bound by any one genre. The Seattle-bred, Los Angeles-based singer, songwriter, and producer works super hard to make sure his music is free of rules, filling people’s lives and helping them create meaningful moments.” 

– Flaunt

Find Rence online:

Insta: @rence

Twitter: @yourstrulyrence

Facebook: @yourstrulyrence

Youtube: Rence